BuzzFeed makes buzzy hire of Politico’s Ben Smith, to add 12 more journalists in 2012

BuzzFeed makes buzzy hire of Politico’s Ben Smith, to add 12 more journalists in 2012

Smith (Politico)

Here's an outside-the-box media pierce from inside a Beltway: Ben Smith, , is withdrawal a successful D.C. announcement to turn editor-in-chief of , a site focused on highlighting buzzy amicable calm on a Web. Smith starts during BuzzFeed Jan. 1.

John Harris, Politico's editor-in-chief, says a Brooklyn-based Smith--who has been with announcement given 2006--will sojourn a weekly columnist for Politico by a 2012 presidential election. Dylan Byers, who recently left Adweek to join Politico, will take over Smith's daily duties.

BuzzFeed owner Jonah Peretti that Smith will have a bill to sinecure a dozen reporters when he arrives. The devise for BuzzFeed is to addition a many-sided amicable calm with genuine reporting.

"We wish to emanate a genuine newsroom," Smith told Yahoo News from Manchester, N.H., where he is on a belligerent following a Mitt Romney campaign. "It'll be a multiple of experienced, well-sourced reporters and intelligent kids who wish to learn."

Smith pronounced a site will have comparatively normal verticals--like sports and politics--with other, non-traditional news categories churned in.

Buzzfeed's network of sites , according to Quantcast.com estimates; BuzzFeed's flagship draws about 9.6 million. (Politico had roughly --the final time it was tracked publicly by Quantcast.)

Interestingly, Smith primarily incited Peretti's offer down, though after recounting a review with his wife, Liena Zagare, a executive of special projects for AOL's Patch, had a change of heart.

"She said, 'You pronounced no to what?'" Smith recalled.

The intersection of news and amicable media is a "fun, constrained place to be a reporter," Smith said. "It's like what blogging used to be."

He added: "Buzzfeed is approach forward of everybody else in terms of calm geared toward a amicable Web. It's a outrageous advantage."

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