Everybody knows smartphones are all a fury among consumers, and market investigate organisation Nielsen is putting some numbers behind that, with a many new . Nielsen finds some 44 percent of all phones in use in a United States are now smartphones, and that smartphone invasion is even aloft among younger adults: some 64 percent of adults aged 25 to 34 use smartphones, along with 53 percent of users aged 18 to 24.
Also no surprise: smartphone owners seem to adore apps, games, and video. Nielsen finds that 62 percent of smartphone owners have downloaded apps to their devices, and games are a tip difficulty of applications owners have used in a final 30 day. Furthermore, Nielsen claims that 87 percent of folks who have downloaded a smartphone app in a final 30 days have used deal-of-the-day Web sites like Groupon or Living Social, and that roughly half (49 percent) use their smartphones âfrequentlyâ while shopping.
Although mobile video is still a bit of a niche activity among smartphone owners (who perhaps, are endangered about caps on their information plans) Nielsen nonetheless finds that 26 million smartphone users tapped into mobile video during a third entertain of 2011. Thatâs adult from 16 million a year ago, an boost of over 60 percent.
Nielsen finds iPhone owners seem really app-happy, carrying an normal of 44 apps on their devices. And a most-used smartphone app, regardless of platform? Facebook. Nielsen also finds that teenagers (users aged 13 to 17) are a heaviest users of content messaging, promulgation an normal (an average, mind you!) of .
Nielsenâs total are formed on monthly surveys of mobile users, along with investigate of information use and investigate of mobile use bills from consumers who have volunteered to be partial of Nielsenâs investigate The association says it surveys some-more than 300,000 people a year; these total are formed on responses from 25,000 mobile users.
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News referensi http://news.yahoo.com/nielsen-smartphones-now-account-44-pct-u-mobile-203604007.html
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5:32 PM Friday, December 16, 2011