LAS VEGAS (AP) â" Sprint announced a three-year contract extension Friday night with NASCAR to sojourn a pretension unite of a chosen Cup Series by during slightest 2016.
Sprint CEO Dan Hesse announced a prolongation late in NASCAR's season-ending awards rite during Wynn Las Vegas Resort.
He praised a 10-race Chase for a Sprint Cup championship as a best ever given a 2004 inception.
"Congratulations to all of a drivers and teams who contributed to a fad of this extraordinary series," Hesse pronounced on stage. "Your passion for a competition and joining to value continue to wow us."
Steve Gaffney, clamp boss of corporate selling for Sprint, pronounced after that Hesse's unrestrained was justification how profitable NASCAR is to a association and an indicator a association will wish to continue a attribute over 2016.
Gaffney, who wouldn't plead a financials of a extension, pronounced Sprint never deliberate not stability a NASCAR partnership.
"I'd contend a Sprint Cup relationship for us is not usually about branding, though it's also about a array of fans who uncover us their faithfulness by apropos customers," Gaffney said. "Not usually do they turn customers, though they are a many profitable customers. I'd contend that overall, we see this as bottom line revenues to a association in terms of new business and profitable customers.
"As we were looking by a traffic duration and deliberation a attribute and a success we've had over a final 8 years ... it substantially wasn't an choice for us not to do it. It's too critical for us."
The stream 10-year agreement Sprint sealed with NASCAR was set to finish during a finish of a 2013 season, though negotiations on an prolongation had been going on for some time. Sprint officials indicated during a Nov. 20 deteriorate culmination that they were tighten to announcing a new deal.
NASCAR's arch selling officer Steve Phelps pronounced shutting a prolongation with Sprint would expected assistance teams in their sponsorship searches. The severe economy has done anticipating appropriation difficult, quite for smaller teams, and a aged business indication of one association signing adult for a full 38-race report is descending to a wayside.
Many teams are now cobbling together as many packages as they can and former array champion Matt Kenseth, who finished fourth in a Chase this season, has no unite lined adult for subsequent season. Although automobile owners Jack Roush has pronounced he'll account Kenseth's automobile out of pocket, he final week began laying off employees in expectation of not fielding his so-far unsponsored No. 6 Ford driven by David Ragan in 2012.
"For a desert partner and a largest unite in a competition to come behind and radically replenish early, for us, is huge," Phelps said. "I consider it provides us with a lot of breeze during a behind and assistance those teams that are still looking for sponsorship."
On interest of Sprint, Hesse presented champion Tony Stewart with a check for $5.8 million.
News referensi http://news.yahoo.com/sprint-signs-extension-nascars-top-series-055321325.html
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3:25 PM Thursday, December 8, 2011