Research expelled currently during ICAA 2011 reveals a âmeâ era has irrevocably changed.
Orlando, FL (PRWEB) Dec 02, 2011
Fundamental shifts in a nationâs largest demographic organisation are heading to perceptual changes that will change a marketplace for Boomer-targeted products and services. Thatâs a word from Steve French, handling partner during a Natural Marketing Institute, who addressed active-aging professionals during a 10th annual International Council on Active Aging discussion here. âAs Boomers adjust to a new hurdles of aging, theyâre realizing they have to realign some of their long-held attitudes and behaviors,â pronounced French. âAs a result, they are re-inventing themselves, apropos some-more self-aware and self-responsible, and holding a useful proceed that will expostulate several industries forward.âBased on information subsequent from NMIâs Healthy Aging/Boomer Database®, an annual consult of some-more than 3,000 US comparison adults, French identified 4 trends that are moulding a Boomer market.
Building a legacy: â50+ consumers enterprise tie and belonging; they are stability to review their lives and hunt for balance, perplexing to build a legacy, bond with others, do a right thing,â says French. NMI investigate shows 83% of consumers over 50 prove they are apropos some-more wakeful of a significance of personal relations rather than personal possessions. Two-thirds contend they are perplexing to do some-more things that advantage others rather than themselves.
Aging healthfully: Fewer than 1 out of 5 consumers 50+ are looking for a subsequent fountain of youth. They are not looking to spin behind a clock--they donât wish to demeanour or act like theyâre 30. Itâs not about ânon-agingâ; itâs about healthy aging and usurpation who they are now, while aiming for a healthier version.
Redefining aging: While they might be usurpation of themselves, Boomers are not usurpation stereotypes of âold age.â Says French, âFifty-plus consumers arenât looking to buy big-button phones or âIâve depressed down and canât get upâ monitoring devices. Close to half are acid for new self-care methods to lengthen health and vitality, and two-thirds optimistically broadcast that a best years of their life are still forward of them.â
Finding meaning: âFor Boomers, itâs no longer about carrying it all; itâs about carrying a right things. Itâs about bark behind a layers and anticipating a core components of a suggestive life,â says French. NMI investigate indicates that some-more than half of comparison consumers feel they would live a improved life by carrying fewer element possessions, and two-thirds feel anticipating a purpose in life is some-more critical than creation money. âOne of a categorical goals pushing them to live a healthier lifestyle is a ability to ârelax and suffer life,â as settled by roughly 7 in ten.â
Commenting on a findings, ICAA CEO Colin Milner said, âSteve French and NMI have supposing additional information to support a row that businesses need to balance into a needs and desires of this burgeoning market, that truly is providing a procedure for ICAAâs Changing a Way We Age® Campaign. Understanding a army that expostulate Boomers will fuel a growth of new products and services that support positive, healthy and active aging.â
About a International Council on Active Aging (ICAA)
The International Council on Active Aging® is a veteran organisation that leads, connects and defines a active-aging industry. ICAA supports professionals who rise wellness facilities, programs and services for adults over 50. The organisation is focused on active agingâ"an proceed to aging that helps comparison adults live as entirely as probable within all measure of wellness (i.e., physical, social, environmental, vocational, intellectual, romantic and spiritual)â"and provides a members with education, information, resources and tools.
As an active-aging teacher and advocate, ICAA has suggested countless organizations and bureaucratic bodies, including a US Administration on Aging, a National Institute on Aging (one of a US National Institutes of Health), a US Department of Health and Human Services, Canadaâs Special Senate Committee on Aging, European Commission, and a British Columbia ministries of Health, and Healthy Living and Sport.
ICAA launched a Changing a Way We Age® Campaign (), as partial of a organizationâs efforts to change perceptions of aging and overturn ageist stereotypes.
For interviews:
Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner(at)icaa(dot)cc
Contact: Steve French, National Marketing Institute
Telephone: 215-513-7300, ext. 214
steve(dot)french(at)NMIsolutions(dot)com
Skype: steve.french.nmi
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Colin Milner
International Council on Active Aging (ICAA)
(604) 763-4595
News referensi http://news.yahoo.com/study-boomers-shifting-priorities-redefining-aging-081949151.html
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3:42 PM Thursday, December 22, 2011